Selected projects
Each case study shows how I define product problems, lead solutions, and drive measurable outcomes.
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Led the end-to-end redesign of onboarding for a two-sided B2B cybersecurity platform, improving user activation by surfacing product value early and simplifying complex requirements for technical users. Stack: Figma · Figma MCP · Lovable · Claude Code · React · Next.js · TypeScript · GitHub
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Led the end-to-end redesign of onboarding for a two-sided B2B cybersecurity platform, improving user activation by surfacing product value early and simplifying complex requirements for technical users. Stack: Figma · Figma MCP · Lovable · Claude Code · React · Next.js · TypeScript · GitHub
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Led the end-to-end redesign of onboarding for a two-sided B2B cybersecurity platform, improving user activation by surfacing product value early and simplifying complex requirements for technical users. Stack: Figma · Figma MCP · Lovable · Claude Code · React · Next.js · TypeScript · GitHub
FIRST PARTNER SIGNED AT PROTOTYPE STAGE — 0→1 CONSUMER MOBILE APP
Designed and built a cross-platform consumer mobile app from 0→1, leading product strategy, complex multi-user flows, subscription monetisation and AI-assisted development from idea to an iOS and Android app. Stack: Lovable · Base44 · Newly · React Native · Expo · Claude Code · GitHub · Supabase · RevenueCat
FIRST PARTNER SIGNED AT PROTOTYPE STAGE — 0→1 CONSUMER MOBILE APP
Designed and built a cross-platform consumer mobile app from 0→1, leading product strategy, complex multi-user flows, subscription monetisation and AI-assisted development from idea to an iOS and Android app. Stack: Lovable · Base44 · Newly · React Native · Expo · Claude Code · GitHub · Supabase · RevenueCat
FIRST PARTNER SIGNED AT PROTOTYPE STAGE — 0→1 CONSUMER MOBILE APP
Designed and built a cross-platform consumer mobile app from 0→1, leading product strategy, complex multi-user flows, subscription monetisation and AI-assisted development from idea to an iOS and Android app. Stack: Lovable · Base44 · Newly · React Native · Expo · Claude Code · GitHub · Supabase · RevenueCat
1,456 Components Down to 182 — One Scalable Design System
Applied systems thinking to consolidate a redundant component library into a documented, scalable, token-based single source of truth adopted across internal and partner product teams. Stack: Figma · Claude Code · GitHub · WCAG 2.2
1,456 Components Down to 182 — One Scalable Design System
Applied systems thinking to consolidate a redundant component library into a documented, scalable, token-based single source of truth adopted across internal and partner product teams. Stack: Figma · Claude Code · GitHub · WCAG 2.2
1,456 Components Down to 182 — One Scalable Design System
Applied systems thinking to consolidate a redundant component library into a documented, scalable, token-based single source of truth adopted across internal and partner product teams. Stack: Figma · Claude Code · GitHub · WCAG 2.2
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led end-to-end product design from the ground up across complex B2B manufacturing workflows, combining field research with data-rich workforce platforms, AI chatbots and automated fabric defect detection.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led end-to-end product design from the ground up across complex B2B manufacturing workflows, combining field research with data-rich workforce platforms, AI chatbots and automated fabric defect detection.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led end-to-end product design from the ground up across complex B2B manufacturing workflows, combining field research with data-rich workforce platforms, AI chatbots and automated fabric defect detection.
Selected projects
Each case study shows how I define product problems, lead solutions, and drive measurable outcomes.
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Led the end-to-end redesign of onboarding for a two-sided B2B cybersecurity platform, improving user activation by surfacing product value early and simplifying complex requirements for technical users. Stack: Figma · Figma MCP · Lovable · Claude Code · React · Next.js · TypeScript · GitHub
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Led the end-to-end redesign of onboarding for a two-sided B2B cybersecurity platform, improving user activation by surfacing product value early and simplifying complex requirements for technical users. Stack: Figma · Figma MCP · Lovable · Claude Code · React · Next.js · TypeScript · GitHub
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Led the end-to-end redesign of onboarding for a two-sided B2B cybersecurity platform, improving user activation by surfacing product value early and simplifying complex requirements for technical users. Stack: Figma · Figma MCP · Lovable · Claude Code · React · Next.js · TypeScript · GitHub
FIRST PARTNER SIGNED AT PROTOTYPE STAGE — 0→1 CONSUMER MOBILE APP
Designed and built a cross-platform consumer mobile app from 0→1, leading product strategy, complex multi-user flows, subscription monetisation and AI-assisted development from idea to an iOS and Android app. Stack: Lovable · Base44 · Newly · React Native · Expo · Claude Code · GitHub · Supabase · RevenueCat
FIRST PARTNER SIGNED AT PROTOTYPE STAGE — 0→1 CONSUMER MOBILE APP
Designed and built a cross-platform consumer mobile app from 0→1, leading product strategy, complex multi-user flows, subscription monetisation and AI-assisted development from idea to an iOS and Android app. Stack: Lovable · Base44 · Newly · React Native · Expo · Claude Code · GitHub · Supabase · RevenueCat
FIRST PARTNER SIGNED AT PROTOTYPE STAGE — 0→1 CONSUMER MOBILE APP
Designed and built a cross-platform consumer mobile app from 0→1, leading product strategy, complex multi-user flows, subscription monetisation and AI-assisted development from idea to an iOS and Android app. Stack: Lovable · Base44 · Newly · React Native · Expo · Claude Code · GitHub · Supabase · RevenueCat
1,456 Components Down to 182 — One Scalable Design System
Applied systems thinking to consolidate a redundant component library into a documented, scalable, token-based single source of truth adopted across internal and partner product teams. Stack: Figma · Claude Code · GitHub · WCAG 2.2
1,456 Components Down to 182 — One Scalable Design System
Applied systems thinking to consolidate a redundant component library into a documented, scalable, token-based single source of truth adopted across internal and partner product teams. Stack: Figma · Claude Code · GitHub · WCAG 2.2
1,456 Components Down to 182 — One Scalable Design System
Applied systems thinking to consolidate a redundant component library into a documented, scalable, token-based single source of truth adopted across internal and partner product teams. Stack: Figma · Claude Code · GitHub · WCAG 2.2
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led end-to-end product design from the ground up across complex B2B manufacturing workflows, combining field research with data-rich workforce platforms, AI chatbots and automated fabric defect detection.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led end-to-end product design from the ground up across complex B2B manufacturing workflows, combining field research with data-rich workforce platforms, AI chatbots and automated fabric defect detection.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led end-to-end product design from the ground up across complex B2B manufacturing workflows, combining field research with data-rich workforce platforms, AI chatbots and automated fabric defect detection.
Selected projects
Each case study shows how I define product problems, lead solutions, and drive measurable outcomes.
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Led the end-to-end redesign of onboarding for a two-sided B2B cybersecurity platform, improving user activation by surfacing product value early and simplifying complex requirements for technical users. Stack: Figma · Figma MCP · Lovable · Claude Code · React · Next.js · TypeScript · GitHub
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Led the end-to-end redesign of onboarding for a two-sided B2B cybersecurity platform, improving user activation by surfacing product value early and simplifying complex requirements for technical users. Stack: Figma · Figma MCP · Lovable · Claude Code · React · Next.js · TypeScript · GitHub
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Led the end-to-end redesign of onboarding for a two-sided B2B cybersecurity platform, improving user activation by surfacing product value early and simplifying complex requirements for technical users. Stack: Figma · Figma MCP · Lovable · Claude Code · React · Next.js · TypeScript · GitHub
FIRST PARTNER SIGNED AT PROTOTYPE STAGE — 0→1 CONSUMER MOBILE APP
Designed and built a cross-platform consumer mobile app from 0→1, leading product strategy, complex multi-user flows, subscription monetisation and AI-assisted development from idea to an iOS and Android app. Stack: Lovable · Base44 · Newly · React Native · Expo · Claude Code · GitHub · Supabase · RevenueCat
FIRST PARTNER SIGNED AT PROTOTYPE STAGE — 0→1 CONSUMER MOBILE APP
Designed and built a cross-platform consumer mobile app from 0→1, leading product strategy, complex multi-user flows, subscription monetisation and AI-assisted development from idea to an iOS and Android app. Stack: Lovable · Base44 · Newly · React Native · Expo · Claude Code · GitHub · Supabase · RevenueCat
FIRST PARTNER SIGNED AT PROTOTYPE STAGE — 0→1 CONSUMER MOBILE APP
Designed and built a cross-platform consumer mobile app from 0→1, leading product strategy, complex multi-user flows, subscription monetisation and AI-assisted development from idea to an iOS and Android app. Stack: Lovable · Base44 · Newly · React Native · Expo · Claude Code · GitHub · Supabase · RevenueCat
1,456 Components Down to 182 — One Scalable Design System
Applied systems thinking to consolidate a redundant component library into a documented, scalable, token-based single source of truth adopted across internal and partner product teams. Stack: Figma · Claude Code · GitHub · WCAG 2.2
1,456 Components Down to 182 — One Scalable Design System
Applied systems thinking to consolidate a redundant component library into a documented, scalable, token-based single source of truth adopted across internal and partner product teams. Stack: Figma · Claude Code · GitHub · WCAG 2.2
1,456 Components Down to 182 — One Scalable Design System
Applied systems thinking to consolidate a redundant component library into a documented, scalable, token-based single source of truth adopted across internal and partner product teams. Stack: Figma · Claude Code · GitHub · WCAG 2.2
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led end-to-end product design from the ground up across complex B2B manufacturing workflows, combining field research with data-rich workforce platforms, AI chatbots and automated fabric defect detection.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led end-to-end product design from the ground up across complex B2B manufacturing workflows, combining field research with data-rich workforce platforms, AI chatbots and automated fabric defect detection.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led end-to-end product design from the ground up across complex B2B manufacturing workflows, combining field research with data-rich workforce platforms, AI chatbots and automated fabric defect detection.