Selected projects
Each case study shows how I define product problems, lead solutions, and drive measurable outcomes.
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Redesigned a fragmented onboarding experience into a guided journey that introduces the platform's value early and helps users reach their first meaningful action with less friction.
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Redesigned a fragmented onboarding experience into a guided journey that introduces the platform's value early and helps users reach their first meaningful action with less friction.
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Redesigned a fragmented onboarding experience into a guided journey that introduces the platform's value early and helps users reach their first meaningful action with less friction.
First Partner Signed at Prototype Stage — AI-Engineered Mobile App
Led product strategy, experience design, and AI engineering of a cross-platform community app, taking it from concept to market validation.
First Partner Signed at Prototype Stage — AI-Engineered Mobile App
Led product strategy, experience design, and AI engineering of a cross-platform community app, taking it from concept to market validation.
First Partner Signed at Prototype Stage — AI-Engineered Mobile App
Led product strategy, experience design, and AI engineering of a cross-platform community app, taking it from concept to market validation.
1,456 Components Down to 182 — One Scalable Design System
Transformed a redundant component graveyard into a documented, published single source of truth used across internal and partner product teams to build consistent experiences across multiple products.
1,456 Components Down to 182 — One Scalable Design System
Transformed a redundant component graveyard into a documented, published single source of truth used across internal and partner product teams to build consistent experiences across multiple products.
1,456 Components Down to 182 — One Scalable Design System
Transformed a redundant component graveyard into a documented, published single source of truth used across internal and partner product teams to build consistent experiences across multiple products.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led product experience design across a suite of manufacturing solutions for factories across Northern Vietnam, from workforce management platforms and AI chatbots to automated fabric defect detection.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led product experience design across a suite of manufacturing solutions for factories across Northern Vietnam, from workforce management platforms and AI chatbots to automated fabric defect detection.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led product experience design across a suite of manufacturing solutions for factories across Northern Vietnam, from workforce management platforms and AI chatbots to automated fabric defect detection.
Selected projects
Each case study shows how I define product problems, lead solutions, and drive measurable outcomes.
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Redesigned a fragmented onboarding experience into a guided journey that introduces the platform's value early and helps users reach their first meaningful action with less friction.
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Redesigned a fragmented onboarding experience into a guided journey that introduces the platform's value early and helps users reach their first meaningful action with less friction.
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Redesigned a fragmented onboarding experience into a guided journey that introduces the platform's value early and helps users reach their first meaningful action with less friction.
First Partner Signed at Prototype Stage — AI-Engineered Mobile App
Led product strategy, experience design, and AI engineering of a cross-platform community app, taking it from concept to market validation.
First Partner Signed at Prototype Stage — AI-Engineered Mobile App
Led product strategy, experience design, and AI engineering of a cross-platform community app, taking it from concept to market validation.
First Partner Signed at Prototype Stage — AI-Engineered Mobile App
Led product strategy, experience design, and AI engineering of a cross-platform community app, taking it from concept to market validation.
1,456 Components Down to 182 — One Scalable Design System
Transformed a redundant component graveyard into a documented, published single source of truth used across internal and partner product teams to build consistent experiences across multiple products.
1,456 Components Down to 182 — One Scalable Design System
Transformed a redundant component graveyard into a documented, published single source of truth used across internal and partner product teams to build consistent experiences across multiple products.
1,456 Components Down to 182 — One Scalable Design System
Transformed a redundant component graveyard into a documented, published single source of truth used across internal and partner product teams to build consistent experiences across multiple products.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led product experience design across a suite of manufacturing solutions for factories across Northern Vietnam, from workforce management platforms and AI chatbots to automated fabric defect detection.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led product experience design across a suite of manufacturing solutions for factories across Northern Vietnam, from workforce management platforms and AI chatbots to automated fabric defect detection.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led product experience design across a suite of manufacturing solutions for factories across Northern Vietnam, from workforce management platforms and AI chatbots to automated fabric defect detection.
Selected projects
Each case study shows how I define product problems, lead solutions, and drive measurable outcomes.
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Redesigned a fragmented onboarding experience into a guided journey that introduces the platform's value early and helps users reach their first meaningful action with less friction.
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Redesigned a fragmented onboarding experience into a guided journey that introduces the platform's value early and helps users reach their first meaningful action with less friction.
Onboarding Drop-off Reduced by 60% — Cybersecurity Platform
Redesigned a fragmented onboarding experience into a guided journey that introduces the platform's value early and helps users reach their first meaningful action with less friction.
First Partner Signed at Prototype Stage — AI-Engineered Mobile App
Led product strategy, experience design, and AI engineering of a cross-platform community app, taking it from concept to market validation.
First Partner Signed at Prototype Stage — AI-Engineered Mobile App
Led product strategy, experience design, and AI engineering of a cross-platform community app, taking it from concept to market validation.
First Partner Signed at Prototype Stage — AI-Engineered Mobile App
Led product strategy, experience design, and AI engineering of a cross-platform community app, taking it from concept to market validation.
1,456 Components Down to 182 — One Scalable Design System
Transformed a redundant component graveyard into a documented, published single source of truth used across internal and partner product teams to build consistent experiences across multiple products.
1,456 Components Down to 182 — One Scalable Design System
Transformed a redundant component graveyard into a documented, published single source of truth used across internal and partner product teams to build consistent experiences across multiple products.
1,456 Components Down to 182 — One Scalable Design System
Transformed a redundant component graveyard into a documented, published single source of truth used across internal and partner product teams to build consistent experiences across multiple products.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led product experience design across a suite of manufacturing solutions for factories across Northern Vietnam, from workforce management platforms and AI chatbots to automated fabric defect detection.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led product experience design across a suite of manufacturing solutions for factories across Northern Vietnam, from workforce management platforms and AI chatbots to automated fabric defect detection.
Manual Factory Workflows Digitised — AI & Manufacturing Products
Led product experience design across a suite of manufacturing solutions for factories across Northern Vietnam, from workforce management platforms and AI chatbots to automated fabric defect detection.